A New Approach to Grassroots Organizing
The ability to develop and implement thoughtful, comprehensive grass roots campaigns has become an increasingly important skill in today’s crowded public affairs arena. Yoswein New York recognized early on that sophisticated, on-the-ground organizing could be an incredibly effective tool for advancing one’s issues, and over the years we have created numerous grassroots campaigns that have generated results. Whether it is organizing tenants and public school parents in support of a land use approval or coordinating the lobbying efforts of numerous not-for-profit organizations in support of a piece of legislation, YNY understands how to reach, engage and motivate key stakeholders.
Grassroots Organizing with Great Results
In 2008, Two Trees Management, the developer of much of the DUMBO neighborhood on the Brooklyn waterfront, proposed the development of a residential housing tower on a high-profile site near the Brooklyn Bridge. A previous iteration of the project had been rejected and this revised proposal was both scaled down and now included a proposed public middle school for the surrounding community. Recognizing that area public school parents – who had long advocated for a neighborhood middle school – would likely be key allies (along with area business owners and other neighborhood stakeholders), Yoswein New York organized a grassroots outreach campaign that included:
- Numerous public presentations to parents groups, churches, business groups, etc.
- Direct mail and email correspondence
- Letter writing campaigns
- Neighborhood testimony at public hearings
- Targeted local advertising
- Press events/interviews
The project ultimately secured the overwhelming approval of the local Community Board, the Brooklyn Borough President, City Planning Commission and the City Council (not to mention editorial support from virtually all of the local media).