A New Approach to Issues Lobbying
Yoswein New York has been extremely successful over the years in our lobbying efforts at both the New York State and New York City level thanks to a combination of strategic thinking, strong governmental relationships and a commitment to extensive documentation and follow-up. Relationships are critical, but so is the ability to provide those individuals you are lobbying with the information and arguments they will need to address your issues.
Today’s effective lobbying/ governmental affairs firm needs to be able to create both quiet, “under the radar” strategies and high volume public campaigns, and then have the strategic savvy to know which type of approach will be most successful for a given issue. YNY is uniquely qualified among New York lobbying firms in this regard as we also maintain a full service media relations and PR practice that complements our more traditional lobbying services.
Proven Success in Issues Lobbying
Our success for the General Cigar Corp. is a good demonstration of YNY’s strategic approach to lobbying and our ability to determine the correct type of campaign for a given issue. Faced with the potential closing of their cigar bar, Club Macanudo, and the elimination of their ability to carry out their corporate business in New York, General Cigar retained YNY to address their concerns in the proposed New York City and New York State smoking bans. We launched a coordinated lobbying campaign that utilized strong YNY relationships at many different levels of government (both City and State), supported by extensive documentation on potential economic impacts, corporate smoking policies, proposed legislative amendments, etc. Most significantly, in this case (unlike other campaigns in which we have utilized paid and unpaid media, public events and grassroots lobbying) we kept this entire informational and lobbying campaign completely “under the radar screen”
As a result of our efforts to develop a compelling economic development message and the clear legitimacy of General Cigar’s issues – combined with our ability to involve the client in information-based partnerships with legislators and staffers – both Club Macanudo and General Cigar were protected with the only exemptions and waiver provisions in the final bills…in both the New York City and New York State laws. This combination of strategic thinking, strong relationships and the ability to develop partnerships is an effective model that has been utilized for numerous YNY clients.