30 Years of Victories
for New Yorkers.

New York's premier boutique public affairs firm. Three decades of victories for the people, projects and policies shaping our City and State.

See Our Work
Public Affairs • Government Relations • Land Use
Who We Are

What Is the YNY Difference?

When your name is on the door, you have a unique and personal responsibility. I've always believed that, and I couldn't be more proud of the work we do every day.

— Joni Yoswein, Founder

Principal-Led

Senior leadership on every engagement. No hand-offs, no junior staff running your account. When your name is on the door, you show up.

Deep Relationships

Three decades of trust built with elected officials, community leaders, and decision-makers across every level of New York government.

Proven Track Record

From billion-dollar land use approvals to landmark legislation and guiding not-for-profits, our results speak for themselves. We pick our clients and we deliver.

Testimonials

What Our Clients Say.

Principled With an Abiding Respect for Government...
I’ve had the unique opportunity to work with Joni Yoswein on both sides of the public affairs equation…first during my tenure as the Speaker of the City Council and now, as a client as Chair of NYC Outward Bound Schools. I can say that Joni is one of the most passionate and principled individuals I’ve ever met in this business. She’s got a deep and abiding respect for government, and when it comes to advocating for her clients, she’s tireless and tenacious.
Hon. Gifford Miller Chair, NYC Outward Bound Schools & Former NYC Council Speaker
Gets Tough Projects to the Finish Line...
Securing land use approvals in NYC for transformational development projects is hard…as it should be. But I’ve worked with the Yoswein New York team on numerous challenging developments – from midtown residential to waterfront retail – and have seen first-hand that they’ve got the experience and relationships to help get high-profile projects across the finish line.
Jesse Masyr Partner, Fox Rothschild
Delivers Critical Public Policy Results...
Since launching the NYC Hospitality Alliance more than a decade ago, Yoswein NY - under the leadership of Joni and her team - has treated us not as just a client, but as family. They have partnered with us to build a strong, thoughtful government affairs strategy, fostering meaningful relationships that deliver critical public policy results and ensure the vital voices of our members' restaurants, bars, and nightclubs are heard, understood, and respected in the halls of government and beyond.
Andrew Rigie Executive Director, NYC Hospitality Alliance
Empowering Their Clients...
Joni and her team deliver on multiple fronts: They help you achieve your legislative objectives while simultaneously sharing their deep experience and insights, enabling you to better understand how elected officials make decisions and how government works. They don't just provide results for their clients, they empower them.
Kenneth Adams President, LaGuardia Community College
HANDS-ON, PRINCIPAL-DRIVEN AND EFFECTIVE...
The YNY team has represented the NY harness industry for nearly 20 years and they are hands-on, always available and incredibly effective. Our industry has been involved with a number of firms where there was an aversion to work and a lack of insight into our needs. That has been a different experience for us as this firm is a principal-led operation that truly cares about those of us they rep. We’ve been lucky to have them advocate for us in Albany and their results speak for themselves, which is why they have been a critical part of our industry.
Joseph Faraldo President, Standardbred Owners Association of New York and Chairman, United States Trotting Association
DEEP RELATIONSHIPS AND COALITION BUILDING SKILLS...
Complex statewide policy issues increasingly demand effective coalitions, and Joni and the Yoswein team have been a huge asset in the Business Council’s advocacy around a range of issues. Not only are their legislative relationships deep, but their communications skills and ability to help shape key messages have really helped us move the needle on a number of policies impacting New Yorkers and small businesses.
Heather Mulligan President & CEO, The Business Council of NYS
SECURING CRITICAL FUNDING...
YNY has been a strong partner to Brooklyn Public Library for years, advancing our priorities with elected officials, strengthening our relationships with public leaders, and securing critical funding to support our branches. Libraries are the modern-day town square, promoting civic engagement by remaining welcoming and responsive to all, and YNY’s work helps ensure neighborhood branches are well-supported in that work.
Linda Johnson President and CEO, Brooklyn Public Library
Our Track Record

Proven Results.

From billion-dollar land use approvals to landmark legislation and guiding not-for-profits, our track record speaks for itself. Here are some of YNY's notable victories.

What We Do

Four Practice Areas.
Three Decades of Results.

NYC urban development

Land Use Consulting

We've secured approvals for the projects reshaping New York's neighborhoods — from Domino Sugar to Wegmans in the Brooklyn Navy Yard.

Learn more
Albany Capitol

Legislative & Budget Lobbying

From cocktails-to-go to billion-dollar state investments, we deliver legislative wins that reshape industries and fund communities.

Learn more
Grassroots community organizing

Grassroots Campaigns

We build coalitions that move policy. From borough-wide organizing to statewide advocacy, we know how to reach, engage, and motivate.

Learn more
Innovation technology

Innovation & Entrepreneurship

From e-bike policy to cloud-first legislation, we help innovators navigate government and turn regulatory challenges into opportunities.

Learn more
Our Clients

Trusted by Leaders Across Business, Government, and Community.

Amazon logo
Brooklyn Public Library logo
Citi Bike logo
Housing Works logo
IKEA logo
JetBlue logo
Lyft logo
NYCHA logo
Outward Bound logo
SUNY logo
Two Trees logo
Wegmans logo
Our Team

Meet Our Leadership Team.

Every member of our team brings direct experience from inside government. That's not a talking point. It's a hiring requirement.

Joni Yoswein
Joni Yoswein
Founder & CEO
Jamie Van Bramer
Jamie Van Bramer
President
Kate Cucco
Kate Cucco
Senior Account Executive
Jeffrey Denman
Jeffrey Denman
Vice President
Dallas Trombley
Dallas Trombley
Senior Legislative Advisor
Get In Touch

Let's Talk About
What's Next.

Whether you're navigating a land use approval, building a coalition, or seeking legislative support — we'd like to hear from you.

Get in Touch
Office
New York, NY
Email
info@yny.com
Phone
212.233.5700