Start-ups, mid-size companies, and publicly traded corporations all succeed or fail based on their ability to innovate, and more often than not, government and public sector stakeholders are part of that process – regardless of whether you want them to be.
Early-stage companies face particularly unique challenges and often lack the time, resources, and capacity to devote adequate attention to engaging government. YNY’s success stems from the firm’s deep knowledge of both the sectors and communities we work in and is enabled by long-standing relationships and expert ability.
We develop and execute comprehensive, creative, and strategic public affairs campaigns that effectively identify and leverage potential allies and advocates to deliver outcomes ranging from business development and regulatory approvals to legislative amendments and public policy reform.
Dog Parker is a Brooklyn-based startup that created the first-ever, temporary-use pet shelters on New York City streets. These climate-controlled, camera-monitored pet shelters are located outside of delis, grocery stores and other businesses the ban dogs and allow dog owners to temporarily – and safely – house their pets while shopping. While the shelters were extremely well-received by pet owners and a number of elected officials, the NYC Department of Transportation found them in violation of sidewalk regulations and ordered a cease-and-desist.
Dog Parker engaged YNY to put together a grassroots and legislative campaign to secure legislative approval for this innovative new product. Tactics included:
With the very business model for this entrepreneurial start-up threatened by outdated regulatory structures, YNY was able to secure the introduction and passage of groundbreaking legislation in the New York City Council to allow a pilot program for pet shelters on New York City streets.