New York State and City are our home, and we want to see what's best for them. In today's environment of increasingly well-organized and politically-savvy communities, successful land use and development projects often require the creation of thoughtful, comprehensive public affairs campaigns.
Open lines of communication with local officials, neighborhood groups, and media, are a must. It's more important than ever that anyone wishing to develop land knows precisely what is happening at the local level.
From DUMBO to Flushing, and 40th Street to East New York, YNY has used our relationships, along with the community organizing and public relation skills to improve our city and its communities.
When IKEA identified a former shipyard on the waterfront in Red Hook, Brooklyn as the potential site for their first New York City store, one of their first tasks was to retain YNY to develop a comprehensive strategy for securing land use approvals. The overall “campaign for IKEA,” as it became, was multi-faceted, but built around a central guiding principal: That the Red Hook community would ultimately support the IKEA proposal if IKEA clearly demonstrated that it would support, benefit and earn the respect of the community.
This core value guided all of the project’s governmental relations, community organizing and media activities, and led to nearly unanimous support at every level of the City’s Universal Land Use Review Procedure (ULURP). It also reinforced the value of earning the support of the neighborhood, rather than simply trying to buy support with check presentations and photo ops.
YNY designed and implemented a comprehensive, coordinated campaign that featured a wide range of strategies and tactics, including: