We’ve canvassed the streets and worked closely with the community members that make real change across this city, state, and beyond. Our ability to develop and implement thoughtful, comprehensive grassroots campaigns is the YNY edge.
We recognized early on that sophisticated, on-the-ground organizing could be an incredibly effective tool for advancing issues, and over the years we have created numerous campaigns that have generated both attention and results.
Whether it be organizing tenants and public school parents in support of a land use approval, or coordinating the lobbying efforts of numerous not-for-profit organizations in support of legislation, YNY understands how to reach, engage, and motivate key stakeholders like no one else.
When Wegmans Food Markets, the nation’s most beloved grocery stores, decided to build their first-ever New York City store in the Brooklyn Navy Yard, they retained YNY to help them build community support and address neighborhood concerns. As an unknown quantity to many residents in the surrounding neighborhoods, Wegmans needed to tell their story – and communicate their extraordinary commitment to engagement and pride in what they’ve built – through a comprehensive, on-the-ground presence and YNY delivered.
Throughout pre-development, construction and now post-opening, YNY has worked with the Wegmans team on a wide array of initiatives and campaigns that have resulted in strong relationships and grassroots support, including:
Similar to the community-based campaign YNY organized for IKEA in Red Hook when they opened their first New York City store, the Wegmans campaign was built on respect for neighborhoods and a commitment to truly understanding and supporting community needs.
When Wegmans opened their doors in Brooklyn in October of 2019, they not only immediately drew record crowds of shoppers, but they generated widespread praise from nearby NYCHA tenant leaders and community advocates for the proactive approach they undertook to becoming active and engaged neighbors.