Our Mission

When your name is on the door, you have a unique and personal responsibility.

YNY was founded on the belief that those of us who work in the world of government and public affairs have a special responsibility, to both the clients we represent and to the people our efforts and decisions will impact. Having seen first-hand how government works from many different perspectives – as a Member of the New York State Assembly, as a senior legislative staffer, and as an Assistant Commissioner at a New York City agency – I felt that there was a real vacuum in the government affairs arena and that a new approach to lobbying and communications was needed.

Respect for government and the legislative process. Involvement of communities in decisions that affect them. Coordinated campaigns that move beyond traditional lobbying and include strategic communications and grassroots organizing. Integrity guiding each and every action. These are the principles that define our new approach. With almost 20 years now behind us, YNY is honored to have earned a reputation as one of New York’s premier boutique consulting firms. We remain committed to providing our clients with the most innovative, thoughtful and principled public affairs services possible. I’ve always believed that when your name is on the door, you have a unique and personal responsibility, and I couldn’t be more proud of the work we do every day at YNY.

Joni A Yoswein
Founder & CEO